To use the new technological tools dedicated to tourism promotion, Mayor Alejandro Ruz Castro held working tables with international organizations to lay the foundations for Mérida’s entry into the network of tourist destinations that are offered internationally, with the aim of strengthening the economic development of the service sector.
Within the framework of the International Tourism Fair (FITUR) in its 2024 edition, Ruz Castro held meetings with international instances of a multilateral and private nature to strengthen the strategies of tourism promotion, intelligent infrastructure and the exploration of links with new destinations to continue placing Mérida in the eyes of the world.
“As a City Council we work to create alliances focused on the innovation of our tourism promotion strategies, beyond the recognition that Mérida has for its security, public services and cultural, gastronomic and historical attractions, we also address the digital channels and technological tools that allow attracting more and more visitors to both our city and the peninsula,” he said.
In the work agenda scheduled for this third day of activities, the Municipal President met with Enrique Martínez Marín, president of SEGITTUR Spain, a Spanish entity dedicated to innovation and tourism technologies, in order to have an approach for Mérida to be part of the program “Intelligent Tourist Destinations”.
With the entry of Mérida to this network, he added, prior analysis of the digital infrastructure, the entry of our city to the network of municipalities worldwide that offer the tourist various options to enjoy the city from a different perspective will be worked on.
Likewise, Ruz Castro held a meeting with the Mayor of Mérida, Extremadura, Antonio Rodríguez Osuna, where the second commercial mission of Extremaduran businessmen to our city was announced in March, being that the first one was carried out in August 2023 and counted with the participation of travel agents from Mérida, Yucatán.
Ruz Castro pointed out that they will continue to strengthen the ties between both cities, in addition to exploring the possibility of signing, later on, a letter of intent between both destinations: “the Mérida of Mexico and the Mérida of Extremadura, have concretized various actions, followed by an evaluation of results, to create more and better mechanisms to continue promoting tourist and cultural exchanges”.
The mayor also met with executives of the company ENJOY Travel Group Global in order to explore the conditions and strategies to finalize a multi-destination that unites Madrid with Mérida, passing through Havana, Cuba. Also, strategies were proposed to work together with the Mexican Association of Travel Agencies of Mexico City to continue promoting Mérida as a destination.
Once Mérida’s participation in FITUR 2024 was concluded, a meeting was held with Lion Vilcu, director of the Department of Affiliate Members of the World Tourism Organization (WTO) to learn about the current issues that are promoted within FITUR, as well as to reaffirm the interest of continuing to work through the digital platform VisitMéridMx, affiliated since 2021, to generate strategies that attract more visitors to the city.
Source: Yucatan Ahora
