Within the framework of the International Tourism Fair (FITUR) in Madrid, Spain, Yucatán managed to strengthen ties and maintain the brand presence as a destination with a resilient tourism offer adapted to the current market, generating strategic alliances with actors of great global importance.
The head of the Yucatan Tourism Development Secretariat (Sefotur), Michelle Fridman Hirsch, together with the Department of Trade and Specialized Fairs of the agency, closed three consecutive days of business appointments in this meeting, which every year brings together a large number of airlines, governmental or civil tourism organizations and specialized media.
During Fitur, Yucatán focused on three axes: maintenance and strengthening of existing accounts, since this edition is the third consecutive in which the current administration participates; generate contacts and alliances, highlighting the benefits and the tourist offer, and promote and invite some of the most important attendees to the Tianguis Turístico 2021, to be held in Mérida, soon.
Another of the intentions during the B2B (business to business, in English) meetings was to take advantage of the opportunity to measure and find out how the markets are reactivated and their perception of the situation. In general, the majority feel confident that a better recovery will be achieved for the last quarter of the year and the first of 2022, always aware that the health conditions in the country are optimal for these objectives.
At the end of the three days, Yucatán attended a total of 74 appointments and four more will take place virtually, in subsequent days. Among the meetings, those held with Civitatis, Atrápalo, Logitravel, Edreams, TUI Spain, CATAI, the World Tourism Organization (UNWTO), the Spanish Confederation of Travel Agencies, Viajes El Corte Inglés, Julia Tours, Grupo Avasa, Europamundo stand out. and Viajes Abreu.
The Yucatecan delegation also met with the Cuban Minister of Tourism, Juan Carlos García Granada; the Mexican ambassador to Spain, María Carmen Oñate Muñoz; the director of Xunta de Galicia Tourism, Nava Castro Domínguez.
In addition, with Antonio Rodríguez Osuna and María del Pilar Amor Molina, Mayor and Tourism Delegate of the City Council of Mérida, Extremadura, in Spain, respectively, with whom collaboration issues, strategic alliances and coordination possibilities were reviewed, towards a better projection of the tourism between destinations.
It should be remembered that the European market is one of the priorities for Yucatan, due to its strength in the exchange rate, rate and average stay, in addition to the increases in tourist flows to the Peninsula, which several countries have shown, mainly Spain, Germany, England, France, Italy, and Portugal, in recent years.
The state will continue to promote its unrivaled offer, attractive to the Iberian market and Europe in general, for its culture, nature, history, exquisite gastronomy, and much more, but above all, for adapting to new ways of doing tourism, with a resilient and motivated local sector, to recover the constant growth and historical numbers that were reached in 2019.