Under the current administration, the state has promoted hotel expansion, improved connectivity, and implemented innovative programs.
Tourism in Yucatan experienced a growth of 82% in tourist economic spill and 34% more in visitor arrivals during the recent administration; this increase is due to a combination of factors such as security, infrastructure improvement, and an increase in private tourism investment, said Michelle Fridman, Secretary of Tourism Development (SEFOTUR) of the state.
During the closure of her tenure, the official expressed satisfaction with the achievements in the tourism sector, with programs focused on diversification and decentralization of the offer. For example, the Magical Towns program has increased from two to seven destinations, including places like Sisal, Maní, Tekax, Espita, and Motul; each of these has seen an increase in tourist arrivals due to intensified promotion and infrastructure improvement.
Another hallmark is the design and implementation of Maya Villages, currently 12, and by August, there will be more certifications; the goal is to strengthen cultural and community tourism, where visitors can experience authentic experiences in Maya communities, leaving a spill in those places and preserving customs and the environment.
The sector’s contribution to the state’s Gross Domestic Product (GDP) has increased fourfold, from 2.7% to 11.1%, placing Yucatan seventh nationally in this regard, due to growth in various sectors.
Hotel tax revenue saw a 220% increase, not only reflecting the success of attracting more tourists but also the efficiency of fiscal policies; since 2018 to May of the current year, the state’s hotel service offer has reached a total of 16,891 available rooms, a 22% increase in supply.
Private tourism investment, which reached 43 billion pesos, was fundamental for improving infrastructure and tourist services in the state, positioning Yucatan among the four federal entities with the highest capture nationwide, with a growth of 208% since the beginning of the administration to April 2024.
In terms of connectivity, the official mentioned that passenger movement at the Mérida International Airport is 50% higher; they also have new air routes, port expansion in Progresso, and integration of the Maya Train.
Moreover, indicators for the first quarter of 2024 show a notable increase in average daily spending per tourist, reaching 3,547 pesos, representing an increase of 48% compared to 2018. “The diversification and decentralization we have done in each of the six tourism regions has helped us bring more tourists who come with more companions, stay longer, spend more money, and spread it better, and above all, helps combat seasonality because we are also diversifying markets and segments,” she said.
In terms of finances, the secretary mentioned that they are leaving a significant budget for the next administration, both in numbers and infrastructure and tourist programs, which will allow them to continue developing the sector. “We are leaving a recognized mark, very positive indicators, and a detailed study of our actions, which could continue to maintain this historic growth,” Fridman said.
Finally, she expressed her commitment to closing effectively and leaving a positive scenario for the incoming administration; and the importance of continuity in these programs to maintain good results. “Yucatan has everything to keep growing and personally, I will continue working in the tourism industry, which I firmly believe is one of Mexico’s best prosperity drivers,” she said.
